Company Overview
Listed technology company specializing in cross-border digital trade
About the Group
Aucfan Group, officially known as Aucfan Co., Ltd., was founded in Japan in 2007 and listed on the Tokyo Stock Exchange in 2013 (Stock Code: 3674). It is a publicly traded technology company specializing in trade solutions.
Leveraging massive transaction data and proprietary AI core technologies, the Group enables full-category market price visibility. We build models for inventory optimization, pricing calculation, and intelligent sales channel forecasting to deliver professional digital solutions for inventory liquidation in retail and distribution industries.
After years of development, the Group now leads Japan's cross-border trade services sector with its top-tier e-commerce price comparison platform, NETSEA—a premier domestic B2B wholesale procurement platform—and an integrated digital service system covering all commercial transaction scenarios.
Company History
Brand Startup
Mr. Yuuki Osamu, current Representative Director and President of aucfan Co., Ltd., sold his unused computer at a second-hand store during college to raise funds for the bar exam application fee. The store offered 4 million yen. However, upon listing the item, he noticed the emerging trend of auction websites. Ultimately, the item sold for 15 million yen—nearly 4 times the original offer. The buyer was also delighted with the purchase. This experience sparked his interest in online auctions, leading him to start sourcing and selling overseas products online.
Scaled Operations and IPO
Aucfan Co., Ltd. was established through a spin-off from Aucfan Inc. to take over the operations of aucfan.com. The site was relaunched as a full website, and new member-exclusive services were added. By introducing select paid services, the business expanded successfully and went public on the Tokyo Stock Exchange in 2013.
Strategic acquisitions to complete the full industry chain layout
While advancing its core business, the company is also exploring opportunities to accelerate growth through business transfers. In 2015, it accepted transfer proposals for NETSEA, Japan's largest B2B wholesale marketplace (then operated by DeNA), and ReValue, a service for liquidating stranded inventory. Both services were integrated into the group as part of its marketplace business.
Deepen business capabilities
Expand new primary and secondary goods trading operations by launching NETSEA Auctions and NETSEA Wholesale Marketplace; acquire social media management firms and Amazon seller tools.
Establishing a footprint in China's Asia-Pacific market
Leveraging the policy advantages of the Hainan Free Trade Port, we established Aokofan (Hainan) Network Technology Co., Ltd. as our China headquarters to fully expand two-way cross-border trade between China and Japan.
Transitioning to the D2C business model
Through overseas expansion, the company has continued to build its procurement network and distribution infrastructure. During this process, we achieved progress in planning, developing, and selling our own-brand products for the Japanese market targeting China, with sales growth in both B2B and B2C segments. Building on these achievements, the company entered a new business phase starting in 2025, transforming into 'D2X Commerce'.
The independent brands 'AP LAB' and 'KACHIKA' leverage China-based manufacturing facilities to develop and produce their own products. In addition to domestic sales in Japan, the company also conducts wholesale operations for corporate clients. Furthermore, it has pioneered live commerce by launching a self-procurement and direct sales model on TikTok Shop in Japan.
Through these initiatives, the company is advancing a 'D2X (Direct to X)' model that delivers products directly to both B2B and B2C customers.
Aucfan Group will leverage its accumulated data, distribution infrastructure, and global network to advance into a new growth phase centered on D2X Commerce.
Business operations in China and the Asia-Pacific region
Aucfan (Hainan) Network Technology Co., Ltd., a subsidiary of the Aucfan Group, is based in Hainan and oversees the group's Asia-Pacific operations. We specialize in comprehensive cross-border trade services between China and Japan, building a two-way bridge for commerce.
For Japanese Buyers
One-stop end-to-end sourcing services in China
Leveraging China's domestic supply chain, we offer customized sourcing services combining local procurement and international trade. We precisely match Chinese suppliers to Japanese buyers' needs, execute standardized quality inspection processes, and manage the full logistics cycle—from international shipping and customs clearance to warehousing and last-mile delivery at designated warehouses in Japan.
For Chinese Merchants
Easy access to Japan's leading wholesale channels
Open NETSEA Japan B2B e-commerce platform registration for simplified onboarding. Connect domestic manufacturers and trading companies directly with Japan's extensive offline wholesale network to streamline your export sales channels.
Offline physical support infrastructure
Yiwu Japan Pavilion
The Group has established a physical Japan Pavilion within the Yiwu International Trade City to showcase Japanese products and facilitate offline sales, leveraging brick-and-mortar experiences to empower cross-border trade.
Corporate Vision
Empower cross-border trade with digital technology. Leveraging resources in China and Japan, we continuously optimize an integrated service system for cross-border procurement, wholesale trading, warehousing, and logistics to build a secure, efficient, and convenient Sino-Japanese trade ecosystem.