Japan's First Yiwu Commodity Exhibition Market Officially Opens

The Yiwu Selection Overseas Showroom in Tokyo, Japan, is a joint venture between the Yiwu International Trade City Group and Aokofan Group. Located in the heart of Yokoyamacho (Tokyo's wholesale district), the showroom spans 5 floors dedicated to showcasing a wide array of Yiwu products—from home care and personal care to luggage and apparel. Currently, customers can order over 6000 items from approximately 85 Yiwu suppliers at the showroom.

The exhibition hall showcases Yiwu small commodity samples and serves as a bridge for communication between Chinese and Japanese businesses. Japanese buyers can view product displays to assess styles, quality, minimum wholesale prices, and minimum order quantities—enabling them to quickly gather key product information. On opening day morning, over 30 buyers visited the hall for inquiries. Many decided to take display samples back to their companies for further internal discussions, with bulk orders expected soon.

More efficient: Japanese merchants order Yiwu products without leaving Japan

Over the past two years, sustained inflation in Japan has driven price increases across many product categories. Japanese consumers are increasingly favoring cost-effective goods, with Chinese products receiving particular attention. The opening of the Tokyo Yiwu Selection Overseas Showroom aligns perfectly with this market trend. Meanwhile, to reduce costs, numerous Japanese merchants—including retailers and wholesalers—have sought manufacturers and contract factories in Yiwu, China, for production. However, quickly identifying partners that balance quality and cost among over 7.5 million Chinese enterprises in the Yiwu market remains a significant challenge.

With the launch of the Yiwu Selection overseas showroom in Tokyo, Japan, Japanese merchants can now easily overcome procurement challenges. They can browse and place orders directly at trade fairs, collaborate with Chinese suppliers to develop new products, and improve negotiation efficiency without the need for frequent travel. Orders placed at the Yiwu Selection Tokyo showroom are shipped from Yiwu, China to Japanese buyers within two weeks, significantly enhancing cross-border trading convenience between China and Japan and meeting the evolving procurement needs of Japanese consumers.

As Japan's first integrated exhibition and sourcing fair, the Tokyo Yiwu Selection overseas showroom enables Japanese merchants to directly access high-quality, affordable products from Yiwu while offering lower prices and more convenient sourcing. Moving forward, Aokfan Group and Yiwu Mall Group will continue to deliver more high-quality, innovative products and services to Japanese businesses and consumers.